Regulatory & Legal
Livemint10 Sept 2026, 2:13 pm IST
Court stops Beco from running ads against HUL products
What happened
- The Delhi High Court has ordered startup Beco to stop an ad campaign.
- HUL alleged the campaign claimed its products, Vim and Surf Excel, cause skin irritation and allergies.
- The court stated the campaign went beyond fair advertising and could harm consumer confidence in HUL products.
- Beco stated it will comply with the court order.
Original source
Livemint
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